The Lindy Effect is the rule that says the longer something has survived, the longer it’s likely to keep surviving. It’s why the works of Homer still fill shelves, why Da Vinci’s sketches still haunt our imaginations, and why your latest TikTok trend is already a fossil.
But here’s the kicker: the Lindy Effect isn’t about playing it safe, churning out what’s already been done. It’s about rebellion. It’s about creating with such audacity, such raw, unfiltered truth, that your work refuses to die. It’s a middle finger to the idea that art is ephemeral, a defiant stand that screams, “I will outlive you all.”