Jeff Bezos stood on the edge of a decision in 1994, a stable job at a hedge fund on one side, and the uncharted waters of the internet on the other. The future of online retail lay in front of him, murky and uncertain. He pictured himself decades down the line, an old man reflecting on his life. Would he regret not taking the leap? Absolutely. So, he did. He quit his job and dived into the unknown, setting the foundation for what would become Amazon.

This is the heart of the Regret Minimization Framework: picturing your future self and the regrets you might harbor if you don't act. It's a simple yet profound way to cut through the fog of indecision. For creatives, it's a beacon in the night.

Think of da Vinci, whose unfinished works still haunt the corridors of time. Imagine yourself, years from now, haunted by the ghost of 'what if.' 

The Regret Minimization Framework asks you to project yourself into the future and imagine the regret you might feel if you don't pursue your current idea or project. It’s about making decisions that minimize potential future regrets, ensuring that when you look back on your life, you feel a sense of fulfillment rather than remorse.

Read more

Sign up now to read more and get access to all members-only mental models.

Subscribe
Already have an account? Sign in
Great! Next, complete checkout for full access to The Mental Models Club.
Welcome back! You've successfully signed in.
You've successfully subscribed to The Mental Models Club.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.