The Design Thinking Process
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8 min read
Meet Margaret Knight. Chances are, you've never heard of her, but you’ve definitely felt her impact. She…
Featured mental models
The Cobra Effect
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8 min read
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In the heat of 19th-century British-occupied India, a frustrated governor had a problem—cobras. Deadly snakes slithered through the streets…
The Dunning-Kruger Effect
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9 min read
They sit in cafes, sipping overpriced coffee, sketchbooks open, laptops aglow. The self-proclaimed visionaries, the misunderstood geniuses, the rebels with…
The Matthew Effect
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9 min read
We all know that one person. The golden child. The one who seems to catch every break, while the rest…
Controlling the Center
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8 min read
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Paula Modersohn-Becker wasn’t famous in her lifetime. She didn’t have galleries lined with admirers or critics writing about…
Premeditatio Malorum
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5 min read
Centuries ago, Seneca sat in his Roman villa, eyes closed, conjuring every imaginable catastrophe. Not because he was a masochist,…
The Lindy Effect
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6 min read
The Lindy Effect is the rule that says the longer something has survived, the longer it’s likely to keep…
The Halo Effect
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7 min read
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In 1961, Andy Warhol decided that a can of Campbell’s Soup was art. Not just a simple, functional object,…
The Sunk Cost Fallacy
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6 min read
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You’re staring at a half-finished manuscript, the cursor blinking like a metronome. Each blink taunts you. The words, the…
The Jack of All Trades Model
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10 min read
They'll tell you to pick a lane. Find your niche, specialize, become the best at one thing. But…
The Zeigarnik Effect
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8 min read
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Ernest Hemingway didn’t finish A Farewell to Arms in one glorious sitting. Leonardo da Vinci didn't paint…
The Sprezzatura Technique
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10 min read
Picture Miles Davis in a smoky club, trumpet in hand, eyes half-closed. The notes that escape his horn sound like…