The Law of Diminishing Returns
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10 min read
In 1879, Thomas Edison stood in his cluttered workshop, staring at the lifeless filament inside a glass bulb. He’d…
SMART Goals
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7 min read
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Imagine you're Michelangelo, chisel in hand, staring at a block of marble so cold and white it'…
The Barbell Strategy
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9 min read
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Daedalus stood on the edge of the cliff, the sun glinting off the wax and feathers of the wings he&…
The Innovator’s Dilemma
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10 min read
It's 1977. A scrappy kid named Steve Jobs is hunched over a cluttered workbench in his parents'…
Pugh Matrix
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9 min read
The Pugh Matrix isn’t just a tool; it's the artist’s compass in a storm of chaos,…
Janus Skills
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6 min read
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Janus, the two-faced god, stands at the threshold of every doorway, looking both forward and back. In one gaze, he…
Regret Minimization Framework
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7 min read
Jeff Bezos stood on the edge of a decision in 1994, a stable job at a hedge fund on one…
The Eisenhower Matrix
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6 min read
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You’re Dwight D. Eisenhower, five-star general, a man who wrestled World War II to the ground. You’re staring…
The Procrustes Effect
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5 min read
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Welcome to the Procrustes Effect, where your creativity either stretches to breaking point or gets hacked down to size. It’…
Occam's Razor
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8 min read
You're in a war with your own mind. The battlefield? Your latest creative project. The enemy? Every damn…
The Pareto Principle
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5 min read
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The Pareto Principle is the cracked lens through which we view the world, where 80% of your artistic triumphs stem…
Ulysses Pact
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8 min read
Ulysses, the mastermind of the Trojan horse, battered from a decade of war, stares into the abyss of one final…